Trending PR Campaigns
The Dot Experience: A Museum Designed for Everyone
Solid Light and the American Printing House for the Blind opened The Dot Experience, a museum built around a simple, distinctive invitation: please do touch. Visitors can explore stories and objects through sight, sound and touch, with disabled community members involved in testing and shaping the experience.
Why it worked: It flipped museum etiquette with a “please do touch” rule, evidenced by user-tested design changes and rare tactile access to icons.
The lesson: Consider pitching a counter-rule experience backed by participatory testing, then prove it with one striking, measurable design change.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| spectrumnews1.com | The Dot Experience puts accessibility at the center of storytelling | Wednesday 28th October, 2026 |
| southernliving.com | The Dot Experience Opens As An Inclusive Louisville Museum | Friday 30th October, 2026 |
| whas11.com | New immersive museum experience puts accessibility at the center of every exhibit | Friday 30th October, 2026 |
| decorhint.com | This New Kentucky Museum Breaks The Biggest Museum Rule, And Lets You Touch Everything | Monday 2nd November, 2026 |
| blooloop.com | Solid Light, Inc. delivers inclusive design for The Dot Experience | Monday 9th November, 2026 |