Trending PR Campaigns
Put the Posters in Charge
After its 2024 election loss, the Democratic National Committee rebuilt its social media operation around speed and creator networks. It created a library of political clips and shared them with more than 700 unpaid creators through Signal, letting them decide what to post rather than handing them scripted talking points. The unusual hook was a political party quietly spreading its message through accounts that could look independent.
Why it worked: It revealed a covert distribution mechanism — a branded-to-look-independent aggregator plus a 700-creator Signal clip pipeline — giving journalists a scoop on orchestration, not content.
The lesson: Consider building a sharable asset library and a closed-channel creator distro, then pitch the covert mechanics as the newsworthy reveal.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| semafor.com | ‘Put the posters in charge’: Inside the Democrats’ secret strategy to flood the internet with clips | Semafor | Monday 9th November, 2026 |