Trending PR Campaigns
Busan Grandmothers’ Trot Girl Group Debut
Eight women aged 70 and over from Busan’s fishing villages formed a trot group and released a debut song based on their lives by the sea. The unexpected hook is seeing lifelong workers and one veteran haenyeo take on matching outfits and synchronised K-pop-style choreography, after community singing classes grew into a band.
Why it worked: It flips the “idol trainee” script with seniors, packaged in real K‑pop mechanics (MV, choreography, debut), anchored by state-backed community origin.
The lesson: Consider reframing a familiar format with an unexpected demographic, then prove it with a tangible artefact and process receipts.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| koreaherald.com | Over 70 and in sync: Busan grandmas debut as trot girl group | Sunday 8th November, 2026 |
| thestar.com.my | Busan grandmothers over 70 debut as trot girl group | The Star | Sunday 8th November, 2026 |