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Busan Grandmothers’ Trot Girl Group Debut

PR Campaign
Sunday 8th November, 2026

Eight women aged 70 and over from Busan’s fishing villages formed a trot group and released a debut song based on their lives by the sea. The unexpected hook is seeing lifelong workers and one veteran haenyeo take on matching outfits and synchronised K-pop-style choreography, after community singing classes grew into a band.

Why it worked: It flips the “idol trainee” script with seniors, packaged in real K‑pop mechanics (MV, choreography, debut), anchored by state-backed community origin.

The lesson: Consider reframing a familiar format with an unexpected demographic, then prove it with a tangible artefact and process receipts.

The Moon-o-seong Trot Girls Fishing Village New Vitality Enhancement Project
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
koreaherald.com Over 70 and in sync: Busan grandmas debut as trot girl group Sunday 8th November, 2026
thestar.com.my Busan grandmothers over 70 debut as trot girl group | The Star Sunday 8th November, 2026
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