Trending PR Campaigns
Cirque du Soleil Library Storytime
Ahead of its holiday show in Philadelphia, Cirque du Soleil brought performers to Parkway Central Library for a free reading of “A Visit from St. Nicholas” followed by a live acrobatics demonstration. The family-friendly public event gave the production a festive preview beyond the theatre, with a ticket discount for attending library cardholders.
Why it worked: It turned a high-priced show into a free, walk-in public moment at a civic hub, creating timely holiday-community news and instant visuals.
The lesson: Consider staging a free, no-RSVP micro-performance at a busy civic venue tied to a seasonal moment, with an on-site exclusive offer.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| freelibrary.org | Events - Kids - Free Library | Tuesday 13th October, 2026 |
| broadwayworld.com | Performers from Cirque Du Soleil's 'TWAS THE NIGHT BEFORE to Visit the Free Library of Philadelphia | BroadwayWorld | Thursday 15th October, 2026 |
| philadelphianewsroom.com | Cirque du Soleil Visits the Free Library of Philadelphia for a Magical Holiday Preview - 92.5 XTU | Tuesday 20th October, 2026 |
| nbcphiladelphia.com | Celebrate the holidays early with free Cirque du Soleil pop-up – NBC10 Philadelphia | Friday 6th November, 2026 |
| phillyvoice.com | Cirque du Soleil performers will put on a free show at Philly library Monday, Nov. 9 | Saturday 7th November, 2026 |
| phillytrib.com | Out and About: What's Happening in Philly | Out and About | phillytrib.com | Sunday 8th November, 2026 |
| audacy.com | Cirque Du Soleil to visit the Philadelphia Free Library | Sunday 8th November, 2026 |
| freelibrary.org | Cirque du Soleil’s ‘TWAS THE NIGHT BEFORE at the Free Library! - Events - Free Library | — |