Trending PR Campaigns
Cactus Jack x Nike Vice City Uniforms
Cactus Jack and Nike created Vice City-inspired uniforms for the Miami Heat to wear against the Milwaukee Bucks on the eve of Grand Theft Auto VI’s release. The team will take the game’s world onto a real basketball court, with limited-edition jerseys and shorts available to fans on game day.
Why it worked: It hijacked a calendar moment by merging three massive fandoms—NBA, Nike, and GTA—into a one-night, limited-availability drop with on-court spectacle.
The lesson: Consider syncing a live event with a mega-release and a third partner, then offer a scarce, same-day physical tie-in.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bleacherreport.com | Heat Unveil GTA VI-Inspired Jerseys, Travis Scott Collaboration in New Photos for 'Vice City' Night | Friday 6th November, 2026 |
| espn.com | Miami Heat unveil 'A Night in Vice City' jerseys ahead of GTA VI release - ESPN | Friday 6th November, 2026 |
| si.com | Cactus Jack, Nike, GTA VI Team Up on Miami Heat "Vice City" Uniform | Friday 6th November, 2026 |
| complex.com | Travis Scott's Cactus Jack Debuts Vice City Uniforms With Nike Ahead of 'Grand Theft Auto VI' | Friday 6th November, 2026 |
| indiatimes.com | As Grand Theft Auto VI Vice City craze is taking over, Miami Heat and Travis Scott make a surprising collab with Rockstar ahead of the highly anticipated game release | NBA News - The Times of India | Friday 13th November, 2026 |