Trending PR Campaigns
CJ Hendry’s Juju & Friends Pop-Up
CJ Hendry and Pandora opened a free, four-day Juju & Friends pop-up in Sydney, built around a ball pit, slides and limited-edition collectibles. The scarce designs have become so sought-after that some fans are travelling to buy them for resale, with listings reaching several times the event prices.
Why it worked: It tied a time-limited, free in-person drop to verifiable aftermarket profits, creating a scarcity-plus-arbitrage news hook journalists can quantify.
The lesson: Consider engineering a brief, free IRL giveaway with hard purchase caps and public resale tracking to prove instant value and spark coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| smh.com.au | Attending this cult-favourite Australian artist’s event is free. Some fans even make a profit from it | Thursday 5th November, 2026 |
| afr.com | Juju toys are now collectables as artist Cj Hendry brings the sought-after doll to Sydney’s White Bay Terminal | Monday 9th November, 2026 |