Trending PR Campaigns
The T-Rex Christmas Jumper
The Natural History Museum dressed its 15-foot animatronic T-Rex in an oversized Christmas jumper to launch a festive knitwear range. The design celebrates the museum’s dinosaur specimens, and profits from sales support its charitable work and scientific research.
Why it worked: It fused a photogenic seasonal stunt (jumpered T-Rex) with a concrete charity-sales hook and sustainability partner, giving journalists visuals plus purpose.
The lesson: Consider staging a playful, oversized visual moment tied to a limited product where every purchase funds a clear, newsworthy cause.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| bbc.com | T.rex gets Christmas jumper at Natural History Museum in London | Monday 6th December, 2021 |
| timeout.com | In pictures: the Natural History Museum’s T-Rex has a jazzy new Christmas jumper for the 2025 festive season | Sunday 9th November, 2025 |
| apnews.com | T. Rex gets Christmas jumper | AP News | Tuesday 3rd November, 2026 |
| timeout.com | The Natural History Museum’s t-rex has revealed a brand-new Christmas jumper for the 2026 festive season - Yahoo Life UK | Tuesday 3rd November, 2026 |
| blooloop.com | NHM’s T-Rex returns in socially conscious Christmas jumper | Wednesday 4th November, 2026 |
| timeout.com | Winter at the Wetlands: East London Nature Reserve is Launching a New Christmas Experience | Thursday 5th November, 2026 |