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Top 10 Campaign in Retail · November 2026
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Top 10 Campaign
Retail · November 2026

Morrisons Chilled Surprise Bags

PR Campaign
Wednesday 4th November, 2026

Morrisons and Too Good To Go have added chilled food to their Surprise Bag range, offering shoppers a mystery selection of dairy, deli, meat and seafood worth around £12 for £6. The bags are available at 25 stores in and around London, giving the partnership a fresh angle on its food-waste mission.

Why it worked: It tied a hard cost-of-living saving (£12 value for £6) to verified impact stats (4m meals saved, 10m kg CO2), making an old partnership newly newsworthy.

The lesson: Consider launching a limited pilot with a clear 50% saving and audited impact metric, then pitch both as the headline tension.

Morrisons Too Good To Go
5 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
grocerygazette.co.uk Morrisons and Too Good To Go launch Surprise Bags - Grocery Gazette - Latest Grocery Industry News Wednesday 4th November, 2026
retailgazette.co.uk Morrisons and Too Good To Go expand partnership with chilled surprise bags - Retail Gazette Wednesday 4th November, 2026
talkingretail.com Morrisons and Too Good to expand partnership with Chilled Surprise Bags | Talking Retail Wednesday 4th November, 2026
thegrocer.co.uk Morrisons and Too Good To Go team up to launch surplus chilled food bags Wednesday 4th November, 2026
thepennypincher.co.uk Morrisons Launch New Too Good To Go £3.99 Chilled Bags Monday 9th November, 2026
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