Trending PR Campaigns
Morrisons Chilled Surprise Bags
Morrisons and Too Good To Go have added chilled food to their Surprise Bag range, offering shoppers a mystery selection of dairy, deli, meat and seafood worth around £12 for £6. The bags are available at 25 stores in and around London, giving the partnership a fresh angle on its food-waste mission.
Why it worked: It tied a hard cost-of-living saving (£12 value for £6) to verified impact stats (4m meals saved, 10m kg CO2), making an old partnership newly newsworthy.
The lesson: Consider launching a limited pilot with a clear 50% saving and audited impact metric, then pitch both as the headline tension.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| grocerygazette.co.uk | Morrisons and Too Good To Go launch Surprise Bags - Grocery Gazette - Latest Grocery Industry News | Wednesday 4th November, 2026 |
| retailgazette.co.uk | Morrisons and Too Good To Go expand partnership with chilled surprise bags - Retail Gazette | Wednesday 4th November, 2026 |
| talkingretail.com | Morrisons and Too Good to expand partnership with Chilled Surprise Bags | Talking Retail | Wednesday 4th November, 2026 |
| thegrocer.co.uk | Morrisons and Too Good To Go team up to launch surplus chilled food bags | Wednesday 4th November, 2026 |
| thepennypincher.co.uk | Morrisons Launch New Too Good To Go £3.99 Chilled Bags | Monday 9th November, 2026 |