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Top 3 Campaign November 2026
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Top 3 Campaign
All Sectors · November 2026

Xbox Series X-BITE

PR Campaign
Tuesday 3rd November, 2026

Xbox turned a working Series X into a five-foot-long alligator, with the console built into its body and a custom, bite-marked controller between its jaws. Made with creature specialists John Nolan Studio, the one-off creation nods to Florida and GTA 6, and is being given away through a social media sweepstakes.

Why it worked: It hijacked GTA 6’s Florida hype with a single absurd, photogenic artefact plus a deadlineed sweepstakes—instant visuals, clear peg, easy headlines.

The lesson: Consider fabricating one striking, functional one-off tied to a cultural moment, then anchor it to a short, social contest window.

Xbox Microsoft
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
xbox.com An Alligator Swallowed an XBOX Series X – You Can Win It - XBOX Wire Tuesday 3rd November, 2026
9to5toys.com New official XBOX Series X-BITE stuffs a console inside a giant 5-foot alligator Tuesday 3rd November, 2026
thegamer.com Xbox Sweepstakes Can Let You Win a One-of-One X-Bite Alligator Console Tuesday 3rd November, 2026
gamingtrend.com XBOX is giving away an alligator Tuesday 3rd November, 2026
polygon.com For GTA 6, Xbox Put an Xbox Series X in an Alligator Tuesday 3rd November, 2026
techeblog.com Microsoft's Xbox Series X-Bite Houses a Working Console Inside a Five Foot Alligator - TechEBlog Wednesday 4th November, 2026
screenrant.com Xbox Officially Unveils Brand-New Console Wednesday 4th November, 2026
digitaltrends.com Microsoft stuffed an Xbox Series X inside an alligator, and you could actually win it Wednesday 4th November, 2026
comicbook.com Xbox Unveils Bizarre One-of-a-Kind X-Bite Console & You Can Win It Wednesday 4th November, 2026
economictimes.com How to win Xbox Series X-BITE: Microsoft announces giveaway of custom alligator-inspired console worth $799 - The Economic Times Wednesday 4th November, 2026
complex.com XBOX Is Giving Away a Console 'Swallowed' by a Giant Alligator — Here's How to Win It Wednesday 4th November, 2026
bleedingcool.com Xbox Is Giving Away a Console Swallowed By An Alligator Thursday 5th November, 2026
usatoday.com This alligator swallowed an XBOX Series X. You can win it Thursday 5th November, 2026
complex.com Lil Baby Gets His Hands on First-Ever Xbox Alligator Console Ahead of 'FRESH' Release Friday 6th November, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

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