Trending PR Campaigns
Xbox Series X-BITE
Xbox turned a working Series X into a five-foot-long alligator, with the console built into its body and a custom, bite-marked controller between its jaws. Made with creature specialists John Nolan Studio, the one-off creation nods to Florida and GTA 6, and is being given away through a social media sweepstakes.
Why it worked: It hijacked GTA 6’s Florida hype with a single absurd, photogenic artefact plus a deadlineed sweepstakes—instant visuals, clear peg, easy headlines.
The lesson: Consider fabricating one striking, functional one-off tied to a cultural moment, then anchor it to a short, social contest window.
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