Trending PR Campaigns
The DJ Who Set a Competitor’s Product on Fire
The headline suggests a DJ set a competitor’s product on fire, after which a brand gave the DJ an official role. The article itself is inaccessible, so the brand, the role and the circumstances are unverified.
Why it worked: It flipped a PR crisis into a redemption arc by hiring the antagonist, creating a clear conflict-to-alliance twist journalists love.
The lesson: Consider co-opting a loud critic with a visible, tangible role and KPI, then pitch the unexpected alliance as your lead.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ypulse.com | What do you do when a DJ sets your competitor's product on fire? Give them an official role, of course! - YPulse | Wednesday 21st October, 2026 |