Trending PR Campaigns
Election Day Puppy Booth
On Election Day in San Diego, Helen Woodward Animal Center brought adoptable puppies to a polling place, giving voters a welcome, furry break from the day’s political tension. The unexpected puppy booth paired a feel-good moment with an adoption message, making it an easy story for local and national outlets to share.
Why it worked: It hijacked a national tentpole with a nonpartisan, stress-relief visual—adoptable puppies at a polling place—creating irresistible, conflict-free election coverage.
The lesson: Consider staging an unexpected, soothing service at a high-anxiety, high-footfall event and capture simple, joyful visuals reporters can lift fast.
Coverage over time
How this story spread across the media