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#1 Campaign November 2026
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#1 Campaign
All Sectors · November 2026

LEGO Godzilla Black Friday Set

PR Campaign
Tuesday 3rd November, 2026

LEGO announced a 5,363-piece Godzilla model, standing 70cm tall, for release on Black Friday. The set began as a fan-designed LEGO Ideas submission, and early buyers get a bonus 359-piece Godzilla logo and footprint build—giving the oversized collectible a timely tie-in with the new Godzilla film.

Why it worked: It hit the Black Friday news cycle with a fan-to-official upgrade story and an expiring early-buyer bonus tied to a film release.

The lesson: Consider launching a limited-time add‑on around a cultural date, anchored by a community-originated concept that graduates to official status.

LEGO
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
stonewars.com LEGO Godzilla Logo with Footprint (40888) GWP Revealed Tuesday 3rd November, 2026
thegamer.com Lego's First Ever Godzilla Set Revealed, Releases On Black Friday Tuesday 3rd November, 2026
9to5toys.com LEGO officially reveals massive Ideas Godzilla set as its Black Friday headliner + GWP Tuesday 3rd November, 2026
consequence.net King of the LEGO: Massive Godzilla LEGO Set Stomping into Stores for Black Friday Tuesday 3rd November, 2026
nerdist.com LEGO’s First-Ever GODZILLA Set Is a Titan-Sized Collectible Tuesday 3rd November, 2026
slashfilm.com New Godzilla LEGO Set Builds A Big, Thick King Of The Monsters - SlashFilm Tuesday 3rd November, 2026
al.com LEGO’s massive Godzilla set arrives Black Friday with a bonus build Tuesday 3rd November, 2026
collider.com Godzilla Officially Gets His First-Ever LEGO Set Tuesday 3rd November, 2026
digitalspy.com LEGO finally releases huge Godzilla set – here's where you can buy it Tuesday 3rd November, 2026
usatoday.com Lego unveils $450 Godzilla set. See price, size, release date Tuesday 3rd November, 2026
screenrant.com LEGO Officially Enters The Monsterverse With 5,363-Piece Godzilla Wednesday 4th November, 2026
comingsoon.net ‘Happy Godzilla Day’: Massive Lego Godzilla Sets Release Date After Minus Zero Wednesday 4th November, 2026
gamesradar.com Fan shows just how huge Lego Godzilla is by putting it next to the enormous Minas Tirth set Friday 6th November, 2026
masslive.com LEGO announces new Godzilla LEGO set, expected to release on Black Friday - masslive.com Tuesday 10th November, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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