Trending PR Campaigns
LEGO Godzilla Black Friday Set
LEGO announced a 5,363-piece Godzilla model, standing 70cm tall, for release on Black Friday. The set began as a fan-designed LEGO Ideas submission, and early buyers get a bonus 359-piece Godzilla logo and footprint build—giving the oversized collectible a timely tie-in with the new Godzilla film.
Why it worked: It hit the Black Friday news cycle with a fan-to-official upgrade story and an expiring early-buyer bonus tied to a film release.
The lesson: Consider launching a limited-time add‑on around a cultural date, anchored by a community-originated concept that graduates to official status.
Coverage over time
How this story spread across the media