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Top 3 Campaign in Retail · November 2026
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Top 3 Campaign
Retail · November 2026

Kraft’s Cinnamon Roll and Chili Crisp Mac & Cheese

PR Campaign
Monday 2nd November, 2026

Kraft introduced two limited-edition Mac & Cheese flavours for winter: Chili Crisp, available at major retailers, and Cinnamon Roll, exclusive to Walmart. The unexpected sweet-and-savoury pairing gives the launch its hook, inviting people to debate whether cinnamon roll belongs in cheesy pasta and try the novelty for themselves.

Why it worked: A seasonal, retailer-exclusive drop combined a polarising sweet–savory mashup, creating instant debate bait and scarcity journalists can headline fast.

The lesson: Consider pitching a limited, retailer-exclusive twist that breaks a flavour or format norm and invites a simple “would you try this?” poll.

Kraft Walmart
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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