Trending PR Campaigns
Kraft’s Cinnamon Roll and Chili Crisp Mac & Cheese
Kraft introduced two limited-edition Mac & Cheese flavours for winter: Chili Crisp, available at major retailers, and Cinnamon Roll, exclusive to Walmart. The unexpected sweet-and-savoury pairing gives the launch its hook, inviting people to debate whether cinnamon roll belongs in cheesy pasta and try the novelty for themselves.
Why it worked: A seasonal, retailer-exclusive drop combined a polarising sweet–savory mashup, creating instant debate bait and scarcity journalists can headline fast.
The lesson: Consider pitching a limited, retailer-exclusive twist that breaks a flavour or format norm and invites a simple “would you try this?” poll.
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