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Top 3 Campaign in Health & Wellbeing · November 2026
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Top 3 Campaign
Health & Wellbeing · November 2026

The Books on Grandpa’s Shelf

PR Campaign
Monday 2nd November, 2026

Cinnamon Care Collection created an illustrated children’s book to help families talk about dementia, then took it into schools and care homes for shared readings between pupils and residents. The story uses a giant bookshelf as a gentle metaphor for changing memories, giving children a simple way to understand the condition and stay connected to loved ones.

Why it worked: A nationwide school-by-care-home reading tour turned a sensitive issue into timely, local photo-led moments backed by expert accreditation and a named adventurer ambassador.

The lesson: Consider staging a multi-location “live demo” of your solution with local partners, built-in Q&A, and a simple metaphor journalists can headline.

Cinnamon Care Collection
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Coverage over time

How this story spread across the media

Publication Headline Date
thecareruk.com Care Homes and Schools Unite to Help Children Talk About Dementia Monday 2nd November, 2026
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