Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Green apprenticeships in the age of AI
Friday 30th October, 2026
Futerra Solutions Union, the Energy and Climate Intelligence Unit and CBI Economics commissioned research comparing how exposed apprenticeships are to AI. The hook: just 4.5% of green apprenticeships were linked to roles open to AI substitution, against 27% across England, positioning green careers as a potential route to more secure work for young people.
Why it worked: It yoked a hot panic (AI job loss) to a hard stat (4.5% vs 27%), reframing green apprenticeships as a near-term safety net.
The lesson: Consider benchmarking your offer against a widespread fear with a simple A vs B stat that makes a counterintuitive, youth-relevant promise.
Futerra Solutions Union
Energy and Climate Intelligence Unit
CBI Economics
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| eastangliagazette.com | 96% of Green Apprenticeships Lead to Comparatively ‘AI-Proof’ Jobs, ‘Offering Hope’ - The East Anglia Gazette | Friday 30th October, 2026 |
| businessgreen.com | Study: Nearly all 'green apprenticeships' lead to jobs that are hard for AI to replace | BusinessGreen News | Monday 2nd November, 2026 |
| edie.net | Green jobs and apprenticeships considered ‘AI proof’ compared to wider workforce | Monday 2nd November, 2026 |
| edie.net | Green jobs and apprenticeships considered ‘AI proof’ compared to wider workforce - edie | Monday 2nd November, 2026 |