Trending PR Campaigns
Timex x Miffy Off-Kilter Dial Watch
Timex and Pop Trading Company released a Miffy-themed MK1 watch with hour markers deliberately shifted out of their usual positions, creating an optical-illusion dial. The playful design gives the familiar character collaboration a simple visual hook for watch and culture coverage.
Why it worked: It earned coverage because the off-kilter dial delivered a single shocking visual gimmick that photographed instantly and subverted watch-design norms.
The lesson: Consider pitching a familiar character or icon with one rule-breaking visual twist that screenshots well and begs a one-line headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| notebookcheck.net | Timex teams up with Miffy for a playful new watch with a strange dial | Saturday 31st October, 2026 |
| the-gadgeteer.com | The $129 Timex Miffy MK1 Watch Has a Dial That Takes a Second Look | Saturday 31st October, 2026 |
| notebookcheck.org | Timex se une a Miffy para lanzar un nuevo y divertido reloj con una esfera extraña - NotebookCheck.org News | Saturday 31st October, 2026 |