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Top 10 Campaign in Fashion & Apparel · November 2026
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Top 10 Campaign
Fashion & Apparel · November 2026

Timex x Miffy Off-Kilter Dial Watch

PR Campaign
Saturday 31st October, 2026

Timex and Pop Trading Company released a Miffy-themed MK1 watch with hour markers deliberately shifted out of their usual positions, creating an optical-illusion dial. The playful design gives the familiar character collaboration a simple visual hook for watch and culture coverage.

Why it worked: It earned coverage because the off-kilter dial delivered a single shocking visual gimmick that photographed instantly and subverted watch-design norms.

The lesson: Consider pitching a familiar character or icon with one rule-breaking visual twist that screenshots well and begs a one-line headline.

Timex Pop Trading Company Miffy
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
notebookcheck.net Timex teams up with Miffy for a playful new watch with a strange dial Saturday 31st October, 2026
the-gadgeteer.com The $129 Timex Miffy MK1 Watch Has a Dial That Takes a Second Look Saturday 31st October, 2026
notebookcheck.org Timex se une a Miffy para lanzar un nuevo y divertido reloj con una esfera extraña - NotebookCheck.org News Saturday 31st October, 2026
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