Trending PR Campaigns
Hidari’s Stop-Motion Pilot Wins Keanu Reeves
The team behind Japanese stop-motion samurai film Hidari shared its independently funded pilot online, where it drew 5.3 million views and helped attract Keanu Reeves as lead voice. The filmmakers also took a hand-carved puppet to industry events, using the project’s striking craft to spark interest from filmmakers and potential international partners as they seek funding for the feature.
Why it worked: A tangible proof-of-concept — a viral pilot plus a hand-carved puppet on the festival floor — converted celebrity interest into a timely casting scoop.
The lesson: Consider dropping a short, finished prototype and touring a striking physical artefact to force fast yes/no decisions from press and partners.
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