Trending PR Campaigns
George Kittle Talks Prostate Cancer Screening
Novartis teamed up with 49ers tight end George Kittle to encourage men to talk with family and friends about prostate cancer and ask a doctor about blood-test screening. Kittle shared his grandfather’s experience and the simple prompt, “Relax, It’s a Blood Test,” to help make the subject easier to discuss.
Why it worked: It paired a top NFL star’s personal family story with a simple, actionable CTA and hard stats, turning taboo into timely health news.
The lesson: Consider pairing a trusted, non-obvious spokesperson’s brief personal story with a one-step action line and a survival-rate stat.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| mensjournal.com | George Kittle Has Seen A Drastic Change In The NFL's Tight End Position - Yahoo Sports | Wednesday 28th October, 2026 |
| people.com | 49ers Star George Kittle Details the Family Cancer Diagnosis That Inspired Him to Prioritize His Health (Exclusive) | Friday 30th October, 2026 |
| firstforsports.com | San Francisco 49ers Star George Kittle Opens Up About Cancer Screening Test: ‘I Would Want to Know’ - Yahoo Sports | Friday 30th October, 2026 |
| si.com | 49ers TE George Kittle Teams Up With Novartis For Prostate Cancer Awareness | Saturday 31st October, 2026 |
| si.com | 49ers' George Kittle Shares How Emotional Family History of Cancer Changed Him - Yahoo Sports | Saturday 31st October, 2026 |
| indiatimes.com | "Well, it's prostate cancer": George Kittle opens up about cancer's impact on his family and how the experience changed him forever | NFL News - The Times of India | Sunday 1st November, 2026 |