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Top 5 Campaign in Health & Wellbeing · November 2026
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Top 5 Campaign
Health & Wellbeing · November 2026

George Kittle Talks Prostate Cancer Screening

PR Campaign
Wednesday 28th October, 2026

Novartis teamed up with 49ers tight end George Kittle to encourage men to talk with family and friends about prostate cancer and ask a doctor about blood-test screening. Kittle shared his grandfather’s experience and the simple prompt, “Relax, It’s a Blood Test,” to help make the subject easier to discuss.

Why it worked: It paired a top NFL star’s personal family story with a simple, actionable CTA and hard stats, turning taboo into timely health news.

The lesson: Consider pairing a trusted, non-obvious spokesperson’s brief personal story with a one-step action line and a survival-rate stat.

Novartis San Francisco 49ers
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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