Trending PR Campaigns
Elie Saab for H&M
Elie Saab and H&M launched a 55-piece collection bringing the designer’s red-carpet glamour to more accessible price points, with items starting at $39.99. The hook is the contrast between Saab’s celebrity-worn couture and a collection shoppers can buy at H&M.
Why it worked: It weaponised price shock—translating A‑list, five‑figure couture into $39.99 H&M buys—creating a clear luxury-to-mass accessibility headline.
The lesson: Consider reframing an elite, exclusive experience into a limited, under-$50 offer with celebrity receipts to trigger instant, listicle-friendly coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| whowhatwear.com | H&M's Latest Designer Collaboration Is All About Elie Saab's Signature Glamour | Thursday 15th October, 2026 |
| thezoereport.com | Elie Saab & H&M Created The Perfect Party Dressing Collection | Thursday 29th October, 2026 |
| elle.com | Elie Saab’s H&M Collection Brings Red Carpet Glamour to Holiday Dressing | Thursday 29th October, 2026 |
| variety.com | Beyoncé, Zendaya and Halle Berry’s Go-To Red Carpet Designer Launches Affordable H&M Collection | Friday 30th October, 2026 |