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Night Watch: Horror in a Van

PR Campaign
Thursday 22nd October, 2026

Bee’s Knees created “Night Watch”, a short, interactive horror show staged inside a real, windowless white van. Visitors take on the role of overnight security guards, piecing together a colleague’s disappearance through old files, surveillance footage and conversations with an unseen co-worker—while the story turns towards monsters and the tension between personal dreams and corporate life.

Why it worked: It hijacked a familiar urban fear—a windowless white van—and turned it into a sellable, timed, scarcity-driven immersive assignment for readers.

The lesson: Consider reframing a mundane anxiety into a contained, time-limited experience with a clear role for participants and a waitlisted ticket drop.

Bee’s Knees
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
socalspooky.com Night Watch: An Immersive Monster Movie in… | SoCal Spooky Tuesday 29th September, 2026
noproscenium.com 'Night Watch' Offers Up Thrills In L.A. (Review) Thursday 22nd October, 2026
latimes.com We dared to experience L.A.'s new monster show that happens inside a windowless white van Tuesday 27th October, 2026
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