Trending PR Campaigns
Night Watch: Horror in a Van
Bee’s Knees created “Night Watch”, a short, interactive horror show staged inside a real, windowless white van. Visitors take on the role of overnight security guards, piecing together a colleague’s disappearance through old files, surveillance footage and conversations with an unseen co-worker—while the story turns towards monsters and the tension between personal dreams and corporate life.
Why it worked: It hijacked a familiar urban fear—a windowless white van—and turned it into a sellable, timed, scarcity-driven immersive assignment for readers.
The lesson: Consider reframing a mundane anxiety into a contained, time-limited experience with a clear role for participants and a waitlisted ticket drop.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| socalspooky.com | Night Watch: An Immersive Monster Movie in… | SoCal Spooky | Tuesday 29th September, 2026 |
| noproscenium.com | 'Night Watch' Offers Up Thrills In L.A. (Review) | Thursday 22nd October, 2026 |
| latimes.com | We dared to experience L.A.'s new monster show that happens inside a windowless white van | Tuesday 27th October, 2026 |