Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Home Insurance for Humanoid Robots

PR Campaign
Friday 9th October, 2026

Adrian Flux and Tokio Marine HCC International created UK home insurance cover for humanoid robots, protecting against theft, damage, injuries and malfunctions. The hook is a policy for a household risk that has barely arrived yet: domestic humanoid robots are expected in UK homes from 2027.

Why it worked: It piggybacked a near-future trend with a tangible first-of-its-kind policy and clear liability answers, turning speculation into actionable news.

The lesson: Consider launching a limited, ready-to-buy product that solves a looming grey area, with a dated milestone and simple liability explainer.

Adrian Flux Tokio Marine HCC International
8 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
adrianflux.co.uk Domestic Humanoid Robot Home Insurance | Adrian Flux Friday 9th October, 2026
insuranceage.co.uk Top 100 Broker teams up with TMHCCI on first humanoid robot cover - Insurance Age Thursday 29th October, 2026
insurancebusinessmag.com Adrian Flux and TMHCC launch UK home cover for humanoid robots | Insurance Business Friday 30th October, 2026
insurancebusinessmag.com Adrian Flux and TMHCC launch UK home cover for humanoid robots | Insurance Business Friday 30th October, 2026
theinsurer.com Adrian Flux and Tokio Marine HCC roll out first household insurance for domestic humanoid robots | The Insurer Friday 30th October, 2026
insurancetimes.co.uk ​Tokio Marine teams up with broker on ‘first’ humanoid robot cover Friday 30th October, 2026
cryptobriefing.com Adrian Flux launches UK's first domestic humanoid robot insurance policy Friday 30th October, 2026
roboticsandautomationnews.com UK launches ‘first’ insurance policy for domestic humanoid robots Saturday 31st October, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.