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Top 5 Campaign November 2026
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Top 5 Campaign
All Sectors · November 2026

Mama Bear Halloween Short Film

PR Campaign
Wednesday 28th October, 2026

Windows partnered with director Curry Barker to release “Mama Bear”, a new horror short, exclusively on YouTube just before Halloween. The timely drop gave fans a fresh story from the director behind “Obsession” and a seasonal reason to tune in.

Why it worked: A hot director’s surprise YouTube drop, time-boxed to Halloween and backed by Windows, created urgency, access, and an easy headline.

The lesson: Consider a surprise, time-limited release on a mass platform tied to a cultural moment, underwritten by a recognisable brand for instant newsworthiness.

Windows
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
polygon.com Obsession Director Reveals Surprise New Release Coming This Week Wednesday 28th October, 2026
gamesradar.com Obsession director's mysterious new short film to premiere on YouTube just in time for Halloween | GamesRadar+ Wednesday 28th October, 2026
tubefilter.com Creator horror is everywhere this October, but Curry Barker is reminding us that YouTube still matters - Tubefilter Wednesday 28th October, 2026
variety.com ‘Obsession’ Director Curry Barker Debuts Shocking New Short Film ‘Mama Bear,’ Just in Time for Halloween Thursday 29th October, 2026
bleedingcool.com Curry Barker Has A New Short Film Out - Watch Mama Bear Here Thursday 29th October, 2026
gizmodo.com 'Obsession' Director Curry Barker Drops a Freaky Horror Short Just in Time for Halloween Friday 30th October, 2026
polygon.com Curry Barker's New Short Is Out and It Could Be the Obsession Sequel We Need Friday 30th October, 2026
economictimes.com Obsession director Curry Barker releases short horror film 'Mama Bear' ahead of Halloween; Where can you watch it? - The Economic Times Friday 30th October, 2026
denofgeek.com Mama Bear Explained: What Curry Barker's New Horror Short Is Really About | Den of Geek Friday 30th October, 2026
firstshowing.net Watch: Curry Barker's New Horror Short 'Mama Bear' - Under 5 Mins | FirstShowing.net Friday 30th October, 2026
goldderby.com How Curry Barker’s new short Mama Bear could boost Obsession Friday 30th October, 2026
usatoday.com Liked 'Obsession'? Its director just released a new horror short film Friday 30th October, 2026
theawesomer.com Curry Barker's "Mama Bear" Is a Tension-Packed 5-Minute Film Tuesday 3rd November, 2026
filmobsessive.com Curry Barker's Short Mama Bear Is a Claustrophobic Scare-Fest | Film Obsessive Wednesday 4th November, 2026
lastampa.it After “Obsession”, Curry Barker returns to YouTube with “Mama Bear” as horror short sparks fan debate Thursday 5th November, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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