Trending PR Campaigns
Rocky for Best Supporting Actor
Amazon MGM submitted James Ortiz, who voiced and co-puppeteered Rocky in Project Hail Mary, for the Best Supporting Actor Oscar. The unexpected bid puts a spotlight on the often-overlooked acting work behind puppetry, while inviting debate about how a performance created by a team should be credited.
Why it worked: It hijacked an active awards-news cycle with a rule-bending submission that challenges Oscars’ actor definitions, sparking debate and easy headlines.
The lesson: Consider submitting an unconventional contributor for a mainstream award to provoke a rules question journalists must cover and audiences argue about.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| goldderby.com | 'I Play Rocky' Director on why Sylvester Stallone's approval mattered most | Sunday 25th October, 2026 |
| avclub.com | Amazon submits Project Hail Mary's Rocky performer for Best Supporting Actor Oscar | Thursday 29th October, 2026 |