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Rocky for Best Supporting Actor

PR Campaign
Sunday 25th October, 2026

Amazon MGM submitted James Ortiz, who voiced and co-puppeteered Rocky in Project Hail Mary, for the Best Supporting Actor Oscar. The unexpected bid puts a spotlight on the often-overlooked acting work behind puppetry, while inviting debate about how a performance created by a team should be credited.

Why it worked: It hijacked an active awards-news cycle with a rule-bending submission that challenges Oscars’ actor definitions, sparking debate and easy headlines.

The lesson: Consider submitting an unconventional contributor for a mainstream award to provoke a rules question journalists must cover and audiences argue about.

Amazon MGM
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
goldderby.com 'I Play Rocky' Director on why Sylvester Stallone's approval mattered most Sunday 25th October, 2026
avclub.com Amazon submits Project Hail Mary's Rocky performer for Best Supporting Actor Oscar Thursday 29th October, 2026
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