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#1 Campaign in Travel · October 2026
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#1 Campaign
Travel · October 2026

Westfield’s AddamsFest

PR Campaign
Thursday 22nd October, 2026

Westfield, New Jersey, turned its connection to “Addams Family” creator Charles Addams into a month-long Halloween destination. AddamsFest brings his macabre world into town through themed events, decorated shop windows and a walking trail linking local landmarks to the places that inspired his work.

Why it worked: It tied a national Halloween news peg to a concrete place with a self-guided trail and visual storefront takeovers reporters could easily film.

The lesson: Consider anchoring your story to a seasonal news moment with a mapped, walkable trail and photogenic window takeovers editors can lift fast.

Town of Westfield
16 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
njmonthly.com Inside AddamsFest: Westfield’s Creepy, Kooky Celebration of Charles Addams | New Jersey Monthly Tuesday 23rd September, 2025
mycentraljersey.com NJ town that inspired 'The Addams Family' now a Halloween destination Sunday 13th September, 2026
njfamily.com AddamsFest in Westfield - NJ Family Monday 28th September, 2026
nbcnewyork.com Check out AddamsFest in Westfield, NJ – NBC New York Thursday 22nd October, 2026
ktar.com Hometown of ‘Addams Family’ creator becomes ghoulish Halloween destination - KTAR.com Thursday 29th October, 2026
wral.com Hometown of ‘Addams Family’ creator becomes ghoulish Halloween destination :: WRAL.com Thursday 29th October, 2026
abcnews.com Hometown of ‘Addams Family’ creator becomes ghoulish Halloween destination Thursday 29th October, 2026
nbcphiladelphia.com NJ hometown of ‘Addams Family’ creator becomes ghoulish Halloween destination Thursday 29th October, 2026
clintonherald.com Addams Family Town | National News | clintonherald.com Thursday 29th October, 2026
elcomercio.pe La familia Addams nació en Westfield: el pueblo de Nueva Jersey que cada octubre celebra su legado | EL COMERCIO PERÚ Thursday 29th October, 2026
latimes.com Pueblo natal del creador de "La familia Addams" se vuelve destino de Halloween espeluznante - Los Angeles Times Thursday 29th October, 2026
archyde.com Westfield, New Jersey, celebrates AddamsFest for Halloween – Archyde Thursday 29th October, 2026
archyde.com Westfield, New Jersey, celebrates AddamsFest for Halloween – Archyde Thursday 29th October, 2026
hoodline.com Westfield NJ AddamsFest Honors Charles Addams' Hometown Thursday 29th October, 2026
hoodline.com Westfield NJ AddamsFest Honors Charles Addams' Hometown Thursday 29th October, 2026
sipse.com AddamsFest: el festival de Halloween inspirado en la familia Addams Saturday 31st October, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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