Trending PR Campaigns
Westfield’s AddamsFest
Westfield, New Jersey, turned its connection to “Addams Family” creator Charles Addams into a month-long Halloween destination. AddamsFest brings his macabre world into town through themed events, decorated shop windows and a walking trail linking local landmarks to the places that inspired his work.
Why it worked: It tied a national Halloween news peg to a concrete place with a self-guided trail and visual storefront takeovers reporters could easily film.
The lesson: Consider anchoring your story to a seasonal news moment with a mapped, walkable trail and photogenic window takeovers editors can lift fast.
Coverage over time
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