Trending PR Campaigns
Madonna’s Boy Smells Candle Collaboration
Madonna teamed up with fragrance brand Boy Smells on two $48 candles inspired by her music and image. She promoted them with a series of provocative, lingerie-clad photos, pairing the products with her long-running religious and sexual imagery to give the collaboration a celebrity-led hook.
Why it worked: It fused a nostalgic icon’s taboo-baiting religious-sex imagery with a shoppable drop, guaranteeing instant social controversy and easy headline math.
The lesson: Consider staging a polarising visual stunt tied to a purchasable micro-launch, so outlets can embed product links alongside inevitable debate.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thedailybeast.com | Madonna, 68, Strips Down to Her Lingerie for NSFW Ads | Wednesday 28th October, 2026 |
| thedailybeast.com | Madonna, 68, Strips Down to Her Lingerie for NSFW Ads | Wednesday 28th October, 2026 |
| eonline.com | Boy Smells' New Candle Collab is the Perfect Gift for Madonna Fans | Friday 30th October, 2026 |