Trending PR Campaigns
Wicker’s 4DX Encore
After social media users suggested that *Wicker*’s steamy, bed-breaking scene belonged in 4DX, CJ 4DPLEX and Black Bear turned the joke into a one-day screening. When tickets sold out, they extended the run for another week, with sensory effects developed alongside the film’s directors.
Why it worked: It turned a viral, risqué trailer moment into a measurable sellout test, then announced a surprise nationwide expansion based on real demand signals.
The lesson: Consider piloting a one-night, fan-suggested format twist, promise more only if it sells out, then pitch the sellout-to-expansion story.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| stampedandsolotravel.com | Wicker's 4DX Screenings: A Sensory Experience for a Unique Film (2026) | Monday 26th October, 2026 |
| thewrap.com | 'Wicker' One-Day Only Screenings on 4DX Will Extend to Next Week | Tuesday 27th October, 2026 |
| filmofilia.com | Wicker Extends Its Sold-Out 4DX Run to November 4 | Wednesday 28th October, 2026 |