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Wicker’s 4DX Encore

PR Campaign
Monday 26th October, 2026

After social media users suggested that *Wicker*’s steamy, bed-breaking scene belonged in 4DX, CJ 4DPLEX and Black Bear turned the joke into a one-day screening. When tickets sold out, they extended the run for another week, with sensory effects developed alongside the film’s directors.

Why it worked: It turned a viral, risqué trailer moment into a measurable sellout test, then announced a surprise nationwide expansion based on real demand signals.

The lesson: Consider piloting a one-night, fan-suggested format twist, promise more only if it sells out, then pitch the sellout-to-expansion story.

CJ 4DPLEX Black Bear Pictures
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
stampedandsolotravel.com Wicker's 4DX Screenings: A Sensory Experience for a Unique Film (2026) Monday 26th October, 2026
thewrap.com 'Wicker' One-Day Only Screenings on 4DX Will Extend to Next Week Tuesday 27th October, 2026
filmofilia.com Wicker Extends Its Sold-Out 4DX Run to November 4 Wednesday 28th October, 2026
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