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Karl-Anthony Towns and Jordyn Woods Become Game of Thrones Characters
Sunday 25th October, 2026
For Halloween, Karl-Anthony Towns and Jordyn Woods transformed into the Night King and a White Walker, complete with elaborate prosthetics and special-effects makeup. HBO Max shared behind-the-scenes footage of the artists who created the looks, giving fans a peek at how the couple brought the fantasy characters to life.
Why it worked: It piggybacked on Halloween timeliness and celebrity visibility, but won coverage by releasing exclusive behind‑the‑scenes prosthetics footage from HBO Max.
The lesson: Consider packaging a timely cultural moment with exclusive process access—drop short BTS content that reveals craft and solves “how did they do that?”
HBO Max
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| sportingnews.com | Jordyn Woods and Karl-Anthony Towns go all out with 'Game of Thrones' Halloween costumes | Sunday 25th October, 2026 |
| bleacherreport.com | Knicks' Karl-Anthony Towns, Wife Jordyn Woods Sport 'Game of Thrones' Halloween Costumes in Photos | Monday 26th October, 2026 |
| clutchpoints.com | Knicks’ Karl-Anthony Towns, Jordyn Woods totally knock Halloween costumes out of the park - Yahoo Sports | Monday 26th October, 2026 |
| instyle.com | Jordyn Woods and Karl-Anthony Towns Look Completely Unrecognizable in Over-the-Top Halloween Costumes | Monday 26th October, 2026 |
| si.com | PHOTOS: Karl-Anthony Towns, Jordyn Woods Go All Out With Wild 'Game of Thrones' Halloween Costumes | Monday 26th October, 2026 |
| complex.com | Karl-Anthony Towns and Jordyn Woods' 'Game of Thrones' Costumes Were Straight Out of Hollywood | Tuesday 27th October, 2026 |