Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Fear Factor: Scripted Horror Goes Vertical

PR Campaign
Tuesday 27th October, 2026

Fox Entertainment Studios and Endemol Shine North America are turning Fear Factor into an original scripted horror series for Holywater Tech’s My Drama app. The 30-episode vertical series follows a TV crew forced into personalised death trials by a haunted fortune-telling machine, making the franchise’s fear-testing premise the hook for a mobile-first story.

Why it worked: It flipped a legacy unscripted format into the first scripted, vertical microseries, tying franchise heat to the mobile-first boom.

The lesson: Consider pitching a famed non-fiction property reimagined in a bite-size, platform-native format that exploits the medium’s constraints as the hook.

Fear Factor Fox Entertainment Studios Endemol Shine North America Holywater Tech
8 Sources:

Coverage over time

How this story spread across the media

Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.