Trending PR Campaigns
Shaun White Kenbassador Doll
Mattel released a Barbie Kenbassadors doll modelled on snowboarder Shaun White, complete with his signature red hair and WHITESPACE gear. White helped choose the miniature outfit and snowboard, turning the announcement into a personal take on the familiar celebrity-doll collaboration.
Why it worked: It tied a fresh celebrity SKU to post-movie Barbie momentum, plus a first-person build-story that provided exclusive product details and quotes.
The lesson: Consider pitching a limited-edition product with behind-the-scenes creator involvement and shoppable availability, offering exclusive visuals, specifics, and quotable maker anecdotes.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| snowboarder.com | Shaun White Now Has His Own Signature Barbie Doll - Snowboarder | Tuesday 27th October, 2026 |
| forbes.com | The ‘Flying Tomato’ Is Now A Barbie Kenbassador Doll. Imagine That | Tuesday 27th October, 2026 |
| people.com | Shaun White ‘Immortalized’ with His Own Ken Doll (Exclusive) | Tuesday 27th October, 2026 |
| rollingstone.com | Shaun White Is Barbie’s Third Kenbassador: ‘It Was a No-Brainer For Me’ | Tuesday 27th October, 2026 |
| parade.com | Shaun White’s New Ken Doll Is Missing One Iconic Feature From His Olympic Days - Parade | Tuesday 27th October, 2026 |