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Top 10 Campaign in Retail · November 2026
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Top 10 Campaign
Retail · November 2026

Abissi: Sparkling Wine Aged Under the Sea

PR Campaign
Tuesday 27th October, 2026

Cantine Bisson ages its Abissi sparkling wine 60 metres beneath the Ligurian Sea. Bottles emerge encrusted with marine growth, while the winery points to the darkness, steady temperature and pressure below the surface as the unusual conditions behind the method.

Why it worked: The underwater ageing created a verifiable, visually arresting proof point (encrusted bottles + measurable pressure) that flipped a classic craft narrative.

The lesson: Consider engineering a counterintuitive production step with visible artefacts and simple metrics journalists can photograph, test, and headline.

Cantine Bisson
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