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Abissi: Sparkling Wine Aged Under the Sea
Cantine Bisson ages its Abissi sparkling wine 60 metres beneath the Ligurian Sea. Bottles emerge encrusted with marine growth, while the winery points to the darkness, steady temperature and pressure below the surface as the unusual conditions behind the method.
Why it worked: The underwater ageing created a verifiable, visually arresting proof point (encrusted bottles + measurable pressure) that flipped a classic craft narrative.
The lesson: Consider engineering a counterintuitive production step with visible artefacts and simple metrics journalists can photograph, test, and headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| blastingnews.com | “Abissi”, the unique sparkling wine produced under the sea | Saturday 12th December, 2015 |
| mykindofitaly.com | Bisson, Liguria: making native grapes shine | Tuesday 10th August, 2021 |
| italoamericano.org | Did you know that Italian wineries age wine under the sea? | L’Italo-Americano – Italian American bilingual news source | Tuesday 29th August, 2023 |
| lastampa.it | A winery 60 metres underwater: ‘Here’s our sparkling wine matured in the sea’ | Tuesday 27th October, 2026 |
| lastampa.it | Bottles 60 metres underwater: the ‘winemaker of the deep’ on his sparkling wine | Thursday 29th October, 2026 |