Trending PR Campaigns
Microplastic-Catching Wetland Technology
Atlantic County installed PolyGone Systems’ microplastic-removal technology at its wastewater plant, using surfaces inspired by wetland plants that naturally attract plastic particles. The first-of-its-kind installation turns a novel nature-inspired design into a tangible local story about keeping microplastics out of the ocean.
Why it worked: It tied a first-in-the-world, federally funded installation to a local ocean-outfall risk, with a clear biomimicry mechanism and lab efficacy figure.
The lesson: Consider pitching a “first live deployment” of a lab-proven fix, anchored to a nearby public risk and verified by an external funder.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| whyy.org | Atlantic County removes microplastics from wastewater - WHYY | Sunday 25th October, 2026 |
| goodnewsnetwork.org | Nature-Inspired Tech Prevents Microplastics Entering Atlantic Ocean Through Wastewater | Wednesday 28th October, 2026 |