Trending PR Campaigns
ADAC Emergency Braking Safety Test
ADAC tested emergency braking systems in six cars to see whether they could detect pedestrians in reflective workwear and children in reflective clothing. The tests revealed that nearly all systems failed in these scenarios, giving the motoring organisation a clear safety story and a call for manufacturers to improve their software.
Why it worked: It exposed a counterintuitive failure with a simple, visual A/B test (reflective vs normal clothing) tied to winter driving season, plus a fixable software culprit.
The lesson: Consider stress-testing a widely trusted feature with a clear, replicable A/B scenario and publish rankings plus a specific, actionable fix.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| presseportal.de | ADAC study reveals dangerous safety gap in automatic emergency braking systems: systems fail to detect reflective workwear and children’s clothing | Monday 26th October, 2026 |
| ecomento.de | ADAC: "Gefährliche Sicherheitslücke bei Notbremsassistenten" - ecomento.de | Tuesday 27th October, 2026 |
| t-online.de | Norbremsassistent im Auto: ADAC zeigt Grenzen im Test | Unfall-Gefahr | Tuesday 27th October, 2026 |
| spiegel.de | ADAC-Stichprobe: Neue Notbremsassistenten übersehen Kinder in Warnkleidung - DER SPIEGEL | Tuesday 27th October, 2026 |
| suedwest24.de | ADAC-Bremsassistenten-Test: Schwächen bei Kindern und Warnkleidung | Wednesday 28th October, 2026 |
| autohaus.de | ADAC testet Notbremsassistenten: Gefährliche Sicherheitslücke | Thursday 29th October, 2026 |
| homburg1.de | ADAC-Test zeigt Sicherheitslücken bei Notbremsassistenten | Monday 2nd November, 2026 |