Trending PR Campaigns
One Job Away
Actor Cheyenne Jackson launched “One Job Away”, an Instagram campaign posting profiles of SAG-AFTRA members who are just short of qualifying for health insurance. The hook is personal as well as practical: Jackson once needed a last-minute acting role himself to reach the earnings threshold, and is now using his large following to help other actors find work and spotlight the problem.
Why it worked: It turned a systemic gripe into a solvable, urgent tally—real names and exact dollars short—amplified by a celebrity’s feed and reposts.
The lesson: Consider spotlighting people who are one small step from a clear outcome, with precise shortfalls and a public leaderboard to fix it.
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