Trending PR Campaigns
Jamsu Bridge Chicken Day
Seoul Metropolitan Government hosted a fried-chicken feast on Jamsu Bridge, with diners sharing meals at a 400-metre-long table. The event gave the bridge’s car-free festival a simple, visual hook: a giant communal chicken dinner before the bridge’s planned conversion into a pedestrian-only space.
Why it worked: It hit a hard news peg—the bridge’s permanent pedestrian conversion—and dramatised it with a single, photogenic 400‑metre communal table.
The lesson: Consider timing a bold, one-shot visual stunt to a policy or infrastructure change and invite mass participation for instant media pickup.
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