Trending PR Campaigns
Shiny Pokémon Skateboard Designs
The Pokémon Company teamed up with skateboard brand Bear Walker on decks featuring Shiny Magikarp and Shiny Gyarados. The hook is a striking, collectible take on two familiar Pokémon: Gyarados crashes through blue waves in red scales, with an iridescent finish that catches the light.
Why it worked: It piggybacked on a 30th‑anniversary news cycle and paired a beloved icon with a premium, limited product drop and striking visuals.
The lesson: Consider timing a limited, high-craft collab to a cultural milestone, with one eye-popping hero image and a clear on-sale moment.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| screenrant.com | Pokémon Officially Unveils Slick Gyarados Redesign For 30th Anniversary | Friday 23rd October, 2026 |