Trending PR Campaigns
Gritty’s Winter Clothing Drive
The Flyers and Independence Blue Cross launched a winter clothing drive for children, collecting coats, hats and gloves for Cradles to Crayons Philadelphia. Gritty is set to kick things off with a ceremonial donation at the arena, giving the community drive a recognisable, playful face.
Why it worked: It paired a hyper-timely seasonal need with a beloved local mascot’s scheduled in-person stunt, providing clear dates, locations and beneficiary for easy listing coverage.
The lesson: Consider anchoring a timely need to a public figure’s live kickoff moment and publish a simple where-when-how list editors can drop in fast.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nhl.com | IBX and The Flyers Team Up to Spread Warmth with Winter Drive | Philadelphia Flyers | Thursday 22nd October, 2026 |
| phillyvoice.com | Gritty, Flyers and Independence Blue Cross launch winter clothing drive for children | Friday 23rd October, 2026 |