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Swedesboro Brewing’s AI Spokesperson

PR Campaign
Wednesday 21st October, 2026

Swedesboro Brewing Co. introduced Sarah, an AI-generated spokesperson, to promote its beers and events. When drinkers objected, the brewery leaned into the backlash with a second video of Sarah reading and responding to their “mean comments” — turning a divisive choice into a story about AI in advertising.

Why it worked: It piggybacked on a live cultural fault line—AI replacing humans—and escalated it with a “mean comments” sequel that manufactured conflict and quotes.

The lesson: Consider launching a small, provocative experiment, then swiftly publish audience backlash receipts and your response as the follow‑up news hook.

Swedesboro Brewing Co.
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