Trending PR Campaigns
Swedesboro Brewing’s AI Spokesperson
Swedesboro Brewing Co. introduced Sarah, an AI-generated spokesperson, to promote its beers and events. When drinkers objected, the brewery leaned into the backlash with a second video of Sarah reading and responding to their “mean comments” — turning a divisive choice into a story about AI in advertising.
Why it worked: It piggybacked on a live cultural fault line—AI replacing humans—and escalated it with a “mean comments” sequel that manufactured conflict and quotes.
The lesson: Consider launching a small, provocative experiment, then swiftly publish audience backlash receipts and your response as the follow‑up news hook.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| breweriesinpa.com | Forget Flyers…Craft Beer Has Introduced An Even Dumber Level Of AI Slop - Breweries in PA | Wednesday 21st October, 2026 |
| phillyvoice.com | Swedesboro Brewing Co. made an AI spokesperson and she's getting 'mean comments' from its beer drinkers | Thursday 22nd October, 2026 |
| inquirer.com | A Gloucester County brewery introduced its new AI spokesperson this month. Backlash followed. | Friday 23rd October, 2026 |
| politico.com | Seamful politics - POLITICO | Monday 26th October, 2026 |
| nj.com | N.J. brewery launched AI-generated brand ambassador. Here’s why they deleted her. | Wednesday 28th October, 2026 |
| breweriesinpa.com | After Intense Backlash Swedesboro Brewing Quietly Deletes "Sarah" - Breweries in PA | Thursday 29th October, 2026 |