Trending PR Campaigns
The Vow’s Local TV Ad Raid
Fox Nation plans to place ads for Chris Harrison’s dating show The Vow in local ad slots on ABC stations, potentially during prime-time shows. The cheeky media buy puts a rival dating series in front of The Bachelor’s audience, while a legal dispute over Bachelor-inspired imagery adds extra bite.
Why it worked: It hijacked a rival’s air with local ad buys during primetime and rode an active legal spat for built‑in conflict and urgency.
The lesson: Consider buying local inventory to ambush a competitor’s audience during their tentpole slot, then seed a live dispute to fuel coverage.
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