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#1 Campaign in Travel · October 2026
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#1 Campaign
Travel · October 2026

Finland’s Blind Dinner Date

PR Campaign
Tuesday 20th October, 2026

Visit Finland is inviting 16 single people from around the world on a fully paid, four-day food trip to Helsinki or Tampere, ending with a blind group dinner alongside local singles. Applicants share a short video about what they would serve on a date, while the destination stays secret until they are selected.

Why it worked: A concrete, time-limited giveaway with a simple UGC entry mechanic and a surprise-location twist turned an evergreen dating trope into news.

The lesson: Consider launching a deadline-driven casting call with a playful twist and one easy creative prompt; require social posts to generate built-in coverage.

Visit Finland Business Finland
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
pninews.com Love at First Bite: Finland Invites Singles to the World's Most Epic Dinner Date - Press Network of India Tuesday 20th October, 2026
thetrends.ro Visit Finland - The Finnish Dinner Date - The Trends Tuesday 20th October, 2026
vitamagazine.com Love At First Bite! Finland Is Sending Singles On The Ultimate Blind Dinner Date - VITA Daily Tuesday 20th October, 2026
traveldailynews.com Finland promotes culinary tourism through dinner dates Wednesday 21st October, 2026
traveldailymedia.com Finland invites singles to epic dinner date – Travel Daily Media Wednesday 21st October, 2026
breakingtravelnews.com Finland is Looking for 16 Singles to Join the World’s Most Epic Blind Dinner Date | News | Breaking Travel News Thursday 22nd October, 2026
timeout.com Finland is offering single people an all-expenses-paid trip next year Thursday 22nd October, 2026
que.es Finlandia busca solteros para 2027: la cita a ciegas gastronómica que puedes vivir gratis Saturday 24th October, 2026
indiatoday.in Single? Finland wants to send you on an all-expenses-paid blind date - India Today Monday 26th October, 2026
firstpost.com Fancy a blind date in Finland? The country is inviting singles for a free trip Tuesday 27th October, 2026
travelpirates.com Finland Wants to Fly 16 Singles to a Blind Dinner Date in 2027 | TravelPirates Thursday 29th October, 2026
cntraveller.com Finland is giving away 16 free trips to singles, but is the 'happiest country' also the most romantic? | CN Traveller Thursday 29th October, 2026
forbes.com Finland Is Offering 16 Singles A Free Trip—Here's How To Apply Thursday 29th October, 2026
7news.com.au Forget swiping right: Aussies serve up spaghetti, snags and southern charm in Finnish dating contest | 7NEWS Tuesday 10th November, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Does this track sponsored posts, or is it earned media only?

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What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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