Trending PR Campaigns
Finland’s Blind Dinner Date
Visit Finland is inviting 16 single people from around the world on a fully paid, four-day food trip to Helsinki or Tampere, ending with a blind group dinner alongside local singles. Applicants share a short video about what they would serve on a date, while the destination stays secret until they are selected.
Why it worked: A concrete, time-limited giveaway with a simple UGC entry mechanic and a surprise-location twist turned an evergreen dating trope into news.
The lesson: Consider launching a deadline-driven casting call with a playful twist and one easy creative prompt; require social posts to generate built-in coverage.
Coverage over time
How this story spread across the media