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The Uptown Boo-tique

PR Campaign

Thursday 22nd October, 2026

Local officials and community partners turned a costume drive into a free “Boo-tique” pop-up at an Uptown bar, where families can pick up second-hand Halloween costumes for kids. The playful shop name gives a useful, no-questions-asked community giveaway a simple seasonal hook.

Why it worked: A time-specific, service-first giveaway with a punny “Boo‑tique” frame and clear location-hour details gave reporters an easy, useful listing hook.

The lesson: Consider packaging a practical freebie as a limited-time ‘pop-up’ with a memorable name, exact times, and map-ready details for listings.

Demi Palecek Daniel Biss Andre Vasquez KAPOW

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
blockclubchicago.org	Find Free Kids’ Halloween Costumes At ‘Boo-tique’ Pop-Up In Uptown	Thursday 22nd October, 2026

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