Trending PR Campaigns
Don't Get Finessed: Kick the Vape
Philadelphia’s health department and partners launched “Don’t Get Finessed”, a youth-focused campaign responding to the city’s high vaping rates. Its slang-led hook invites teens to text “KickTheVape” for free, confidential, 24/7 quit support, alongside resources designed to make seeking help feel supportive rather than punitive.
Why it worked: It paired a city-ranking problem with a teen-native slang CTA and an instant-text lifeline, turning stats into an actionable, timely fix.
The lesson: Consider framing a local worst-ranking with a youth-native phrase and a text-to-act tool; pitch the before/after change story.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| smokefreephilly.org | Kick the Vape - Smoke Free Philly | Friday 2nd October, 2026 |
| nbcphiladelphia.com | Philly launches teen vaping campaign amid state restrictions – NBC10 Philadelphia | Wednesday 21st October, 2026 |
| phillyvoice.com | Philly has one of the worst youth vaping rates in the country. The city is taking new steps to help teens quit | Wednesday 21st October, 2026 |
| fox29.com | Philadelphia launches 'Kick the Vape' campaign as youth vaping rises | Wednesday 21st October, 2026 |
| philadelphianewsroom.com | Philadelphia Health Department Launches 'Kick the Vape' Campaign to Reduce Teen E-Cigarette Use - 93.3 WMMR | Friday 23rd October, 2026 |