Trending PR Campaigns
Tangles: Alzheimer’s Through Animation
Producers brought Sarah Leavitt’s graphic memoir about her mother’s Alzheimer’s to the screen as a predominantly black-and-white animated film. The trailer and the film’s mix of painful family moments, humour and resilience offer a fresh, emotionally engaging way to tell a story often portrayed only through sadness.
Why it worked: The exclusive trailer drop tied to a qualifying theatrical run plus Seth Rogen’s personal stake created a timely, high-contrast human hook.
The lesson: Consider pairing an exclusive first-look with a time-sensitive milestone and a credible personal witness to reframe a heavy topic unexpectedly.
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