Trending PR Campaigns
ING Belgium’s Free Share for 18-Year-Olds
ING Belgium is offering an under-18? No—an offer for people who have just turned 18: a free share. The bank is using the unexpected gift to get young people interested in investing and introduce itself as a future banking choice.
Why it worked: It hooked journalists with a clear rite-of-passage moment—turning 18—paired with a tangible free share, creating a contrarian, regulator-safe acquisition stunt.
The lesson: Consider anchoring your offer to a universal life milestone with a concrete, surprising giveaway and simple mechanic journalists can headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| lavenir.net | La banque ING Belgium offrira quatre actions aux jeunes de 18 ans : "Un moyen de les familiariser aux notions de risque et d'investissement" - L'Avenir | Tuesday 20th October, 2026 |
| lesoir.be | ING Belgique va offrir des actions à 10.000 jeunes clients - Le Soir | Tuesday 20th October, 2026 |
| nieuwsblad.be | ING België schenkt jongeren die 18 worden aandelen | Nieuwsblad | Tuesday 20th October, 2026 |
| rd.nl | ING deelt gratis aandelen uit aan 10.000 Belgische jongeren | Tuesday 20th October, 2026 |
| rd.nl | ING deelt gratis aandelen uit aan 10.000 Belgische jongeren | Tuesday 20th October, 2026 |
| fd.nl | Just turned 18? ING Belgium is giving away a share | Tuesday 20th October, 2026 |
| tijd.be | ING België biedt 10.000 jongeren gratis vier aandelen in bank aan | De Tijd | Tuesday 20th October, 2026 |
| tijd.be | ING België biedt 10.000 jongeren gratis vier aandelen in bank aan | De Tijd | Tuesday 20th October, 2026 |
| bnr.nl | Bnr | Tuesday 20th October, 2026 |