Trending PR Campaigns
Miniso Land comes to Oxford Street
Miniso is bringing its first UK Miniso Land to Oxford Street, turning a 19,000-square-foot shop into a theme-park-style retail destination. The hook is a mix of themed environments, character collaborations, interactive experiences and photo spots designed to make shopping feel like an outing.
Why it worked: It tied a first-in-market flagship to Oxford Street’s pedestrianisation rebound, using a theme-park retail format and hard lease details for credibility.
The lesson: Consider pitching a first-of-its-kind launch anchored to a citywide policy shift, backed by concrete site stats and a visual, experiential payoff.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| costar.com | News | Miniso Land makes UK debut on London’s Oxford Street | Monday 19th October, 2026 |
| costar.com | Costar | Monday 19th October, 2026 |
| retailgazette.co.uk | Miniso to launch first Miniso Land UK store on Oxford Street - Retail Gazette | Monday 19th October, 2026 |
| propertyweek.com | Fast-growing Chinese retailer MINISO to take HMV's Oxford Street store | Property Week | Monday 19th October, 2026 |
| blooloop.com | Miniso brings Miniso Land retail and entertainment concept to UK | Tuesday 20th October, 2026 |
| malls.com | Miniso Land opened in part of Amazon’s old store in Ohio. | Thursday 22nd October, 2026 |