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Top 5 Campaign October 2026
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Top 5 Campaign
All Sectors · October 2026

Ann Michael Maye’s Market Basket Meet-and-Greet

PR Campaign
Friday 16th October, 2026

Olivia’s Organics brought social media personality Ann Michael Maye to a North Andover Market Basket for a meet-and-greet promoting its salads. The hook was Maye’s local fame: more than 1,500 people RSVP’d, hundreds queued for hours, and some fans still didn’t get inside before the appearance ended.

Why it worked: It turned a routine in-store promo into a scarcity story—overflow crowds, RSVP numbers, and fans turned away—giving reporters hard, dramatic metrics.

The lesson: Consider engineering visible overflow—cap a free event, count RSVPs and turnaways, then pitch the scarcity and queue photos as the headline.

Olivia’s Organics
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