Trending PR Campaigns
Ann Michael Maye’s Market Basket Meet-and-Greet
Olivia’s Organics brought social media personality Ann Michael Maye to a North Andover Market Basket for a meet-and-greet promoting its salads. The hook was Maye’s local fame: more than 1,500 people RSVP’d, hundreds queued for hours, and some fans still didn’t get inside before the appearance ended.
Why it worked: It turned a routine in-store promo into a scarcity story—overflow crowds, RSVP numbers, and fans turned away—giving reporters hard, dramatic metrics.
The lesson: Consider engineering visible overflow—cap a free event, count RSVPs and turnaways, then pitch the scarcity and queue photos as the headline.
Coverage over time
How this story spread across the media