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#1 Campaign October 2026
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#1 Campaign
All Sectors · October 2026

The Moa Egg Comes Home

PR Campaign
Sunday 18th October, 2026

Peter Jackson and Colossal Biosciences acquired a rare giant moa egg from a US private collection and are returning it to New Zealand, where it will be cared for under the direction of Ngāi Tahu. The hook is the egg’s extraordinary rarity—and its possible clues for Colossal’s de-extinction research—bringing a piece of the country’s prehistoric past home.

Why it worked: It fused a tangible, ultra-rare artifact repatriation with an A‑list backer and a live de‑extinction research milestone, creating urgent, verifiable news.

The lesson: Consider anchoring your pitch to a physical object’s return or unveiling, tied to fresh data or trials, and a trusted community custodian.

Peter Jackson Colossal Biosciences
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
thespinoff.co.nz The latest step in the quest to ‘de-extinct’ the moa? Hatching chicks from fake eggs | The Spinoff Tuesday 19th May, 2026
newsnationnow.com Colossal Biosciences turns to artificial eggs for moa resurrection Tuesday 26th May, 2026
closerweekly.com A Giant Moa Egg Spent 60 Years in an American Collection, Now It’s Going Home to New Zealand Sunday 18th October, 2026
prnewswire.com Colossal to Repatriate Rare Moa Egg to Aotearoa (New Zealand) Monday 19th October, 2026
screenrant.com Peter Jackson Secures Rare Giant Moa Egg With Colossal Biosciences Monday 19th October, 2026
gizmodo.com Peter Jackson Just Got an Ultra-Rare Extinct Moa Egg Back to New Zealand With the Help of De-Extinction Startup Monday 19th October, 2026
rnz.co.nz Rare moa egg set to return to NZ after selling at US auction | RNZ Monday 19th October, 2026
prnewswire.com Colossal to Repatriate Rare Moa Egg to Aotearoa (New Zealand) Tuesday 20th October, 2026
latimes.com Biotech firm Colossal set to return extinct bird’s egg to New Zealand - Los Angeles Times Tuesday 20th October, 2026
people.com Rare Egg from Extinct Giant Bird Is Being Returned to New Zealand After Years in Private Collection in the U.S. Tuesday 20th October, 2026
denofgeek.com Peter Jackson Partners with Colossal to Bring Giant Moa Egg Back to New Zealand | Den of Geek Wednesday 21st October, 2026
hindustantimes.com Rare egg of extinct giant moa bird to return to New Zealand after 60 years in US collection | Trending Thursday 22nd October, 2026
indiatimes.com In 1966, rare egg of extinct giant moa bird was discovered in New Zealand; 60 years later, after being in private US collection, it’s set to return home - The Times of India Friday 23rd October, 2026
earth.com A rare giant moa egg is returning to New Zealand after spending sixty years in an American collection Tuesday 10th November, 2026
mensjournal.com Scientists Behind the ‘Dire Wolf’ Built an Egg for a 12-Foot Extinct Bird Thursday 12th November, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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