Trending PR Campaigns
WOODS by Jordyn’s First NYC Pop-Up
Jordyn Woods brought WOODS by Jordyn into a physical shop for the first time with a two-day SoHo pop-up. The hook was the label’s connection to the Knicks’ championship run, when Woods’s orange Tux Clutch Mini became a courtside good-luck charm.
Why it worked: It yoked a hard date/location pop-up to a citywide sports superstition—the “lucky” orange clutch—creating a timely, New York‑specific news peg.
The lesson: Consider anchoring your launch to a current local obsession or superstition, then stage a brief, dated activation that resolves it in person.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| essence.com | Jordyn Woods Launches WOODS Bridal Collection Following Marriage to Karl-Anthony Towns | Friday 28th August, 2026 |
| forbes.com | Jordyn Woods’ New Collection Goes Beyond The Viral Courtside Clutch | Tuesday 15th September, 2026 |
| ebony.com | Jordyn Woods Launches WOODS Pop-Up in NYC SoHo | Friday 16th October, 2026 |
| essence.com | Get Ready To Enter The Woods As Jordyn Woods-Townes Announces First Ever Pop-Up - Girls United | Friday 16th October, 2026 |
| complex.com | Jordyn Woods Takes Her Knicks-Famous Fashion Brand to NYC With First Pop-Up | Monday 19th October, 2026 |
| hoodline.com | Jordyn Woods Opens WOODS Pop-Up in SoHo, New York City | Tuesday 20th October, 2026 |
| people.com | Jordyn Woods Debuts New Gold Bag for Knicks’ Season Opener After Orange Clutch’s Championship Run | Tuesday 20th October, 2026 |