Trending PR Campaigns
Find the Flock
Cambridge commissioned 12 local artists to transform four-and-a-half-foot fibreglass geese into individual works of public art, then placed them around the city. A map and the #FindTheFlock challenge invited residents to track down the flock, giving the local art project a simple, playful reason to explore.
Why it worked: The built-in scavenger-hunt mechanic (#FindTheFlock + map + limited viewing times) turned static public art into time-sensitive, participatory news.
The lesson: Consider turning any passive asset into a citywide hunt with a live map, countdown windows, and a simple social proof tag.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| citynews.ca | Cambridge teams up with local artists to spread geese around city | Saturday 17th October, 2026 |