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Growlithe Poké Lids in Okinawa
For Pokémon’s 30th anniversary, four new Poké Lids featuring Growlithe will be installed across Okinawa. The designs turn public manhole covers into collectible local landmarks, with Growlithe featured as the prefecture’s ambassador Pokémon because of its resemblance to the region’s mythical shisa.
Why it worked: It tied a global nostalgia milestone to a tangible, map-able scavenger hunt in a real place, leveraging ambassador status and tourism data.
The lesson: Consider creating a limited-time, geo-tagged trail of physical collectibles people can hunt, stamp, or photograph to earn rewards.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| stripes.com | VIDEO: Pokémon GO in real life with themed manhole covers in Japan, Okinawa | Stripes Japan | Monday 3rd November, 2025 |
| stripes.com | VIDEO: Pokémon GO in real life with themed manhole covers in Okinawa, mainland Japan | Stripes Okinawa | Monday 13th April, 2026 |
| screenrant.com | Pokémon Officially Unveils Beautiful Growlithe Redesign For 30th Anniversary | Friday 16th October, 2026 |
| pokemon.jp | Okinawa×Growlithe|Pokémon Local Acts | — |