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Top 3 Campaign in Travel · October 2026
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Top 3 Campaign
Travel · October 2026

Growlithe Poké Lids in Okinawa

PR Campaign
Friday 16th October, 2026

For Pokémon’s 30th anniversary, four new Poké Lids featuring Growlithe will be installed across Okinawa. The designs turn public manhole covers into collectible local landmarks, with Growlithe featured as the prefecture’s ambassador Pokémon because of its resemblance to the region’s mythical shisa.

Why it worked: It tied a global nostalgia milestone to a tangible, map-able scavenger hunt in a real place, leveraging ambassador status and tourism data.

The lesson: Consider creating a limited-time, geo-tagged trail of physical collectibles people can hunt, stamp, or photograph to earn rewards.

Pokémon
4 Sources:

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