Trending PR Campaigns
Written on the Skin
SIDeMaST launched “Written on the Skin”, a national awareness campaign about hidradenitis suppurativa, offering free dermatology consultations at 13 hospital-university centres across Italy. The practical hook is an online pre-screening process that can lead to a booked consultation, turning awareness into a direct route to specialist care.
Why it worked: It converted awareness into immediate action with a nationwide, time-limited offer of free specialist appointments gated by an online pre-screening code.
The lesson: Consider pitching a two‑week national “check and book” window with an online triage that unlocks limited free expert slots.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| adnkronos.com | Hidradenitis suppurativa: ‘Written on the Skin’ awareness campaign launches | Thursday 15th October, 2026 |